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First, in the absorption of abounding disclosure, my wife and I own a wine and booze abundance in Chattanooga. There, that’s added bluntness than you will get from the added ancillary in the wine in grocery abundance debate. 

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The Times Free Press appear addition beat today blame wine in grocery stores. It’s their third in contempo weeks. They accept additionally appear declared account belief in the accomplished basically repeating the claims of the wine in grocery abundance advocates.  

Today’s beat castigates Tennessee wine wholesalers for, get this, absent to accomplish a profit. Do you admiration why the Times Free Press is so acquisitive to get wine in the grocery store? If they were to acknowledge their accurate interests, they would accept to accept that they get best of their acquirement from announcement and grocery aliment are amid their better advertisers. If wine went into grocery stores, those aliment would be accepted to aggrandize their announcement expenditures to accommodate wine, appropriately abacus to the paper’s profits. Apparently, it’s accept for the cardboard to accomplish accumulation but not wine wholesalers.

The beat goes on to point out that wine brands are bound to one banker in anniversary arena of the state. That is true. But the wine in grocery abundance bill would change the retail system, not the broad system. So I am absolutely not abiding what the point of this beat is.  

A few weeks ago, the Times Free Press appear addition beat in which they again claims by Red, White and Food, an advancement accumulation acknowledging wine sales in retail aliment stores, that putting wine in grocery aliment would “net about 3,000 new jobs and accomplish as abundant as $38 actor in tax revenue.” It is black that the beat lath of the cardboard chose to echo these berserk doubtful claims after any attack at acceptance them. 

Let’s attending at these claims for a moment. With Tennessee’s sales tax amount of 9.25 percent, $38 actor in tax acquirement comes to $411 actor in added wine sales. Tennessee’s citizenry is 6.3 actor and about 4.4 actor of those are over 21. But 40 percent of adults don’t booze at all, and addition 27 percent don’t booze wine, so alone about a third of the developed citizenry buys wine and bisected of them alone buy it occasionally. So we are larboard with 17 percent declared as amount wine drinkers, those who absorb wine at atomic three times a week. Doing the algebraic you get 750,000 amount wine drinkers in Tennessee. So the wine in grocery abundance army would accept you accept these consumers would buy addition $550 in wine every year if they could aloof buy it in the grocery store. But these bodies are already bubbler wine at atomic three times a week, so they accept to be accepting it from somewhere. I can accept that grocery aliment ability advertise $411 actor in wine, but best of these sales will be cannibalized from wine and booze stores, acquiescent little added taxes. 

The affirmation of 3,000 new jobs is alike added unbelievable. At an boilerplate amount of $10 per bottle, $411 actor new sales would crop 41 actor bottles of wine, or 3.4 actor cases. That’s 1,141 cases per year for anniversary of the claimed 3,000 new employees. Divide by 365 canicule and you get three cases per day for these new workers. Are grocery aliment activity to appoint 3,000 new bodies to handle three cases of wine per day? The beat lath could accept run these numbers and asked some questions afore repeating Red White and Food’s antic claims. The actuality that they didn’t, shows they are artlessly absorbed in blame their agenda.

Finally, let’s attending at aloof who Red, White and Aliment is. In reality, Red, White and Aliment is a advanced accumulation run by a PR close in Nashville and adjourned by the Tennessee Grocers and Accessibility Aliment Association. You will see the chat “grassroots” in their actual over and over. This is absolutely disingenuous. A attack orchestrated by a top dollar PR close with out of accompaniment money does not absolutely fit my analogue of “grass roots.” They now affirmation to accept 25,000 signatures. Wow. That’s not alike one tenth of one percent of the developed citizenry of Tennessee. That’s not a grassroots campaign; it’s a atom of bank on the beach. By the way, how abounding of those 25,000 are advisers of grocery stores?

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As I mentioned, this accomplished attack is actuality orchestrated by the Tennessee Grocers and Accessibility Aliment Association. The Association has a website, but you won’t acquisition a affiliate agenda or sponsor account or annihilation like that. The acumen you won’t acquisition it is that they are about all corporations headquartered out of state. The better distinct affiliate is Wal Mart. So while they affirmation they artlessly appetite to accommodate consumers a choice, what they absolutely appetite to do is booty some money out of my abridged and accelerate it to Bentonville, Arkansas or Cincinnati, Ohio or some added accumulated headquarters. It’s not the antagonism I mind, it’s the dishonesty.

Finally, let’s attending at the consumer. Grocery aliment say they appetite to action a best of locations to acquirement wine and consumers should be absorbed in that. Consumers are additionally absorbed in amount and selection. Here the grocers are beneath clear. They allocution about competition, acquisitive the accessible will anticipate this agency lower prices. From what I accept seen, this is aloof not true. On vacation in North Carolina two years ago, I went into two grocery aliment affairs wine. Because North Carolina has lower booze taxes than Tennessee, the prices should accept been 50¢ to $1 lower than in my store. Instead, I about activate them to be 50¢ to $1 higher. There was absolutely one wine that was lower than my prices. So grocery aliment appetite to barter the accessibility they action for the college prices they charge. 

Douglas Hamm

* * * 

I acknowledge seeing an accessible acknowledgment to the attack to get wine into grocery stores. I’d additionally like to acclaim Mr. Hamm for calling out his bent up front. Mr. Hamm runs a abundant abundance that I frequented aback I lived in the breadth a few years ago. That said, I accept to catechism some of the statistics listed. 

Before I begin, I’ll additionally accomplish my biases known. I’m the admiral of a homebrewer and adept club in Chattanooga. While I wouldn’t go so far as to say I represent any assertive accumulation of people, I do accept access and loyalties in homebrewing, ability beer, wine making, and distilling. My primary claimed absorption is availability of ‘craft’ alcoholic beverages in the Chattanooga and surrounding area.  

I accept Mr. Hamm’s listed percentages of drinkers to be a bit low. A 2010 Gallup poll showed that the allotment of drinkers in the U.S. was 67 percent. Thirty-two percent of those drinkers adopted wine. That’s 21.44 percent of the developed population. Granted, that percent won’t consistently buy wine but neither will beer or liquor drinkers consistently buy beer or liquor. This brings the cardinal of wine drinkers afterpiece to 1 actor (943,360). With the abstracts accustomed ($411 actor additional), this agency every one of these consumers would acquirement an added $435 of wine per year, right? Well, not exactly. While Mr. Hamm mentioned the 9.25 percent sales tax, he didn’t acknowledgment the Tennessee gallonage fee of $1.21 paid by wholesalers. This adds an added $1.21 to the tax revenues for every bristles (750 ml) bottles of wine sold. That may not complete like much, but aback you’re talking about a calibration of millions, it adds up. Additionally not mentioned (and absolutely harder to quantify) is the cardinal of bodies who would booze wine occasionally but won’t airing into a liquor abundance because they accept there’s a stigma associated with it. That may complete ancient and yes, I’ve heard the jokes, but it’s still absoluteness for abounding in our area.

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What so abounding from both abandon accept bootless to acknowledgment in this agitation is ability beer. Tennessee laws prohibit any beer over 5 percent ABW (~6.2 percent ABV depending on aboriginal gravity) from actuality awash anywhere but a liquor store. Ability beer is currently experiencing a bang that’s acceptable to abide for the accountable future. Bazaar allotment of ability beer has angled aback 2004. Wait, Chattanooga –you didn’t apperceive that? That’s because abounding breweries and distributors won’t bother with Tennessee for two reasons: 1 – they can’t advertise their abounding artefact band in grocery stores, and 2 – best liquor aliment won’t accord them acknowledgment or shelf space. There are a brace of liquor aliment in the breadth that are seeing the light, but they are few and far between. As it stands, best of my ability beer purchases appear at a ability beer and wine abundance in Fort Oglethorpe. If you calculation my accompany and acquaintances, that’s calmly bags of dollars in account revenues my about baby amphitheater is sending to Georgia.  

I appetite to be clear: I acknowledge and abutment Chattanooga liquor stores. I’d like to see them abide to advance and I accept they can –most states that accept no restrictions on booze sales in grocery aliment still accept advancing specialty liquor abundance segments. But I anticipate we charge to be honest about the sales and tax abstracts beyond the board. Best importantly, we charge to accept that our cabalistic laws are axis off some big businesses and administration (breweries, distributors, distillers, Costco, Trader Joe’s). I don’t appetite to see baby businesses abort but we can’t abide to abutment laws that abstract our bazaar and accelerate money a abbreviate drive beyond the accompaniment line. 

Brad Lumley

* * * 

Mr. Hamm hasn’t gotten out in a while, at atomic into added states in this abutment area wine has been awash in grocery aliment for decades. The mom-and-pop accouterments aliment had to accord with Ace, Lowe’s and Home Depot. Smaller appliance aliment attempt with IKEA, Wal-Mart, Target, and a aggregation of added big box stores. 

It’s a actuality that about this country wine is accessible in grocery stores. Not liquor. The Booze and Beverage Commission is apparently activity to be alteration their guidelines if and aback grocery aliment are dispensed licenses to advertise wine. It will amount grocery aliment added because all their checkers/scanners will accept to be 21 years of age and get a admittance to allocate (like a cocktail waitress). 

What it boils bottomward to, Mr. Hamm, is that you’ve voluntarily called to advertise a artefact that added retailers sell. Your choice. No alien access (outside the wife). No one captivated a gun to your arch to alpha a business that already had affluence of competition. My admonition is to stop acrid about the eminent approaching of wine sales and either alter and appear up with an alarming discourse that will allure consumers, or move on. You do not accept an absolute on wine. Period. 

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Wine is a cogent allocation of about any meal about the world, as abundant as bread. A grocery abundance is area you buy the capacity to accomplish a meal. Why a customer is accountable accomplish two stops aback one will do seems asinine and a decay of gasoline. It’s coming, Mr. Hamm, and there is annihilation you can do about it. This year or next, wine will be awash in grocery stores. It’s a accustomed cessation for consumers behindhand of the bizarre alley of bent you accredit to the proponents in government and the Times Free Press. 

As far as balustrade adjoin the ascent course of media bias, it has consistently been there. Hearst and Remington are bodies you should be accustomed with from History 101. 

Please additionally bethink there will be affluence of aliment afraid to allocate wine. Either because of business or moral ethics, abridgement of attic amplitude (a wine alley would booty up a abounding aisle) or not abundant customer absorption to accomplish it happen. I anticipate your agitation is premature, unless your wine abundance is abutting to a Publix. Ooops. 

One final agenda about the Times Free Press: not all their political recommendations are elected. Not all OpEds are paid any absorption (including this one). But let’s be honest – If the TFP had the adverse assessment and were attempting to anticipate wine in grocery stores, you would be up there with the bi-weekly in a nano-second assiduity their “Bully Pit” for you own interests. Business is business. And behindhand of how you apperceive yourself, your position is biased. That’s not bad and it couldn’t be any added way. 

Consider the rip tide. No amount how abundant accomplishment you absorb attempting to get aback to the beach, you will bankrupt yourself actual bound alone to be agitated out to sea. Use your academician instead and bathe cantankerous accepted to get out of the rip. The bend of the rip could be bristles anxiety away. Then bathe to shore. 

If you can’t action it, apprentice to assignment with it. 

David D. Fihn, Sr. Hixson

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