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A new book about Nashville characterization Excello Records.(Photo: Submitted)

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In new book “Shake Your Hips: The Excello Annal Story,” bounded music biographer and WXNA co-founder Randy Fox delves into a abundantly alien allotment of Nashville’s history. 

Founded by Nashvillian Ernie Young added than 60 years ago, Excello arise recordings by Slim Harpo, Earl Gaines, Lightnin’ Slim and Roscoe Shelton, amid others. 

Read an extract from the book below: 

In the backward 1940s, Nashville almanac abundance buyer Ernie Young artificial a affiliation with 50,000-watt clear-channel radio base WLAC. The affecting station’s dusk-to-dawn broadcasts of accent & dejection and African-American actuality captivated millions of admirers and beyond ancestral abuttals lines, forth with authoritative Ernie’s Almanac Mart one of the best acknowledged mail-order almanac retailers in the U.S.

Young’s abnormal business archetypal — amalgamation deals of R&B or actuality singles featuring four hits and two bottom accepted annal called from surplus banal — led to big sales. In 1951, Young absitively to aggrandize his business by ablution a actuality characterization – Nashboro Records.

The aboriginal releases from the anew congenital Nashboro Almanac Company accustomed at the Almanac Mart in June of 1951. Named afterwards Fort Nashborough, an eighteenth-century borderland adjustment that eventually acquired into the burghal of Nashville, Ernie Young’s characterization focused absolutely on African-American actuality quartets. It was a solid bazaar that hardly produced big hits but provided anxiously abiding sales. Young was abnormally acknowledged in applying acquaint he abstruse from announcement on WLAC.

Over the bristles years aback the Almanac Mart opened its doors on Third Avenue North in November 1945, Young’s address to atramentous barter had reaped big dividends. Each day, hundreds of belletrist from acquisitive barter accustomed at the Almanac Mart. Ernie Young’s nephew, Cal Young, after recalled to biographer Martin Hawkins, “Back in those canicule of radio selling, the affair Ernie Young would do was to counterbalance the morning mail, not accessible it. He capital to get an appraisal of what the circadian booty was activity to be and he had a blueprint bottomward to an art.”

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Through mail-order sales, the Almanac Mart awash bags of discs. A few indie R&B labels—Peacock, Specialty, Savoy, Apollo, Old Town—released atramentous actuality records, but abounding others abandoned the field. While the R&B bales WLAC DJ John R advertised Monday through Saturday were consistently adapted and featured the latest releases, the actuality bales answer on Sunday nights had beneath new titles. Young believed starting his own actuality characterization was a win-win—increasing the accumulation of new actuality titles meant added sales of actuality bales and, by acid out the middleman, the Almanac Mart’s allotment of the profits would increase.

The abridgement of aggressive actuality labels formed in Young’s favor in added ways, as well. Abounding accepted touring actuality groups were acquisitive to defended recording contracts. Although few accustomed royalties, almanac sales were a admired antecedent of assets at alive appearances. Nashville was a accepted stop for abounding actuality quartets, and the Almanac Mart was a acclaimed attraction, acknowledgment to WLAC. The aggregate brought a abiding beck of abeyant talent.

The aboriginal Nashboro releases all featured groups from alfresco Nashville. The Silvertone Jubilee Singers hailed from Cincinnati and recorded a absolute of four singles for the characterization amid 1951 and 1956. Zachary’s Heavenly Gospel-Aires was an all-female group, additionally from the Cincinnati area. Their abandoned Nashboro absolution was allegedly their alone able recording. Three annal by the Skylarks, a accumulation based in Montgomery, Alabama with access to Nashville, angled out the aboriginal Nashboro releases. Three of the Skylarks were above associates of the acclaimed Nashville-based quartet the Fairfield Four, a accumulation that recorded for Randy Wood’s Dot Records. Having absent the befalling to assurance the Fairfield Four, Young angry to the Skylarks as a substitute. They became a cornerstone act for Nashboro, recording twenty-four singles and an anthology for the characterization over the abutting sixteen years.

Young initially activated WLAC studios, as able-bodied as purchasing completed masters for his ancient Nashboro releases, but Young’s abridgement anon prevailed. Purchasing a simple recording machine, Young oversaw recording sessions on the capital sales attic of the Almanac Mart by affective almanac racks and added appliance out of the way to accomplish allowance for instruments and microphones. As the cardinal of releases increased, Young eventually complete a abiding admitting spartan flat on the third attic of the Almanac Mart. Nevertheless, he connected application the first-floor makeshift flat for baddest actuality sessions because he adopted the acoustics of the capital attic for assertive quartets. Prompted by John R’s use of “Ernie’s Almanac Mart” in his radio spots, Young’s primary business clearly donned a new name in the abatement of 1951 with a new neon assurance on Third Avenue.

As the chat of a new actuality characterization spread, abounding touring groups exhausted a aisle to Ernie’s Almanac Mart to audition. Young anon acquired a advantageous ally, Morgan Babb, who was a affiliate of the Hopkinsville, Kentucky-based quartet the Radio Four, which had active to Tennessee Records. An agitated personality, Babb additionally formed as an R&B DJ on radio base WHOP in Hopkinsville, application the moniker “Happy Jack.” Through his contacts in both actuality and civil music scenes, Babb formed as a aptitude advance for Tennessee Annal and its almsman label, Republic. He did the aforementioned for Nashboro, bringing a array of both actuality and R&B acts to Young over the abutting fifteen years.

In accession to WLAC, Ernie’s begin a new announcement outlet. On December 14, 1951, radio base WSOK active on to the Nashville airwaves. Founded and endemic by Ernie’s nephew, Cal Young, the base was aggressive by the success of WDIA in Memphis, which was the aboriginal radio base to alone affairs African-American content. Initially housed in the basement of the Negro Masonic Lodge on 4th Avenue North (next aperture to the Bijou Theater), WSOK’s 1,000-watt arresting lacked the adeptness of WLAC but was awfully affecting in Nashville’s African-American community. Ernie’s became a approved sponsor on the station.

With Young’s success in the actuality field, the R&B acreage best for expansion. Over the advance of Nashboro’s aboriginal year, Young activated the amnion with a quartet of R&B discs, all of which awash able-bodied and demonstrating Young’s adeptness to aftermath annal that akin the activity and activity of added R&B indies.

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By September 1952, Nashboro Annal was a accepted success with over forty singles and administration deals with several bounded wholesalers. The aggregate of radio comedy on WLAC accompanying with absolute mail-order sales yielded a aerial sell-through percentage. Young’s accurate and thrifty business practices—if possible, do it yourself—combined with his wife Bertie Young’s able accounting and the abetment of abundance administrator Ted Adams accustomed Young to approach the added profits into a added label.

Although Young after said that Excello was founded alone for R&B, the label’s aboriginal bristles releases were authentic gospel. An ad in the October 4, 1952 affair of Billboard heralded the new imprint—“Announcing a new accession to the Nashboro Family—Initial absolution of the Excello characterization … Consistent advance over WLAC (50,000 watts).”

Excello’s sixth release, “Allotment Dejection (Dear John)” by Charlie Dowell & Orchestra, in January, 1953, apparent the admission of R&B on the -to-be acclaimed orange and dejected label. Dowell was a bandleader, emcee, tap-dancer, casual vocalist, and administrator of the Jerrie Jackson Revue, a bandage and ball affiliation that consistently appeared at Nashville’s Bijou Theater. For this single, Dowell activated a abounding orchestra, best acceptable the one he led at the Bijou, for a chic archetype of arrant flush dejection with advance vocals by Willie Lee Patton.

Although the distinct exemplified the blazon of music frequently heard at the Bijou Theater and some of the city’s beyond atramentous ball clubs, Young bound confused Excello’s focus to the complete of abate jump combos. Such bands became the aliment and adulate of Excello’s aboriginal R&B releases. Young had the advantage of recording beyond bands at the Bijou (as was apparently the case with “Allotment Blues”), but his avidity tendencies advantaged abate combos that could almanac in Ernie’s centralized studio.

The activity and versatility of Nashville’s baby combos was absolutely embodied in the music of Skippy Brooks. Ironically, his name would arise on alone one Excello record, alike admitting he appeared on endless Excello recordings. A built-in of Houston, Texas, Edward “Skippy” Brooks aboriginal played Nashville’s club arena as a affiliate of Clarence “Gatemouth” Brown’s band. The New Era Club on Fourth Avenue North in Nashville was a common bout stop for Brown. Sometime during a stop in 1952, Brooks absitively to jump address for activity in the Music City.

Brooks anon begin assignment as the baton of the New Era’s abode band, administering a four-piece combo, including alto sax amateur Freddy Young, bass amateur Clifford “Big Mac” McCray, and bagman Kid King. As one of Nashville’s best acknowledged atramentous nightclubs, the New Era hosted arresting stars, including Wynonie Harris and Roy Brown, forth with up-and-comers such as B.B. King and Little Richard. Abounding touring acts activated the Skippy Brooks Admixture as a abetment band. The assignment appropriate developing arrange bound and adapting the band’s appearance to accessory a assorted agenda of performers.

In the bounce of 1953, Brooks and his bandmates recorded their aboriginal affair for Excello. They begin their way to Ernie Young’s flat as the abetment accumulation for two Bijou Theatre regulars, Thomas “Shy Guy” Douglas and Sam “Good Rockin’” Beasley.

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Douglas had recorded for the brief Nashville-based Delta Annal in 1949. His aboriginal single, “Raid on Cedar Street,” accustomed greater acknowledgment aback MGM Annal bought the adept and re-released it in aboriginal 1950. For Douglas’s Excello debut, he cut “Detroit Arrow” and “New Memphis Blues,” two arrant dejection numbers highlighting not alone his vocals, but additionally Skippy Brooks’s piano and the slick, flush accessory of the band.

In adverse to Douglas’s flush sound, Acceptable Rockin’ Beasley’s two numbers—“Happy Go Lucky” and “Long Goody”—were truckin’ jump dejection with added downhome flavor. The band’s versatility on the two sessions afflicted Young, and he abiding them to almanac a brace of instrumentals—“Skip’s Boogie” and the Latin-tinged piano bandage conditioning “Banana Split”—probably on the aforementioned night as the Douglas and Beasley sessions. Although the bandage usually billed themselves as the Skippy Brooks Combo, Ernie Young admired bagman Kid King’s name and saw added business amount in the moniker, giving bearing to “Kid King’s Combo.”

The Combo’s aboriginal distinct was arise in mid-May 1953 as the fifth Excello R&B release. Although Young initially pushed “Skip’s Boogie” as the A side, by the time of Cash Box magazine’s June 13 review, it was accessible that the B side, “Banana Split,” was area the activity was. By aboriginal August, the distinct was affective up bounded archive in Los Angeles and Philadelphia, and in November, it hit No. 6 on Billboard’s “Most Played in Juke Boxes” civic chart.

Although scoring blueprint hits was not the top antecedence for Nashboro and Excello, the success of “Banana Split” was exciting. Kid King’s Admixture had not alone provided Young his aboriginal bona fide hit record, but the group’s agreeable accomplishment and versatility accepted invaluable as Excello’s aboriginal abode band. “Banana Split” was the combo’s alone blueprint hit, but the accumulation connected carrying abiding sellers. Young arise seven added singles accustomed to Kid King’s Admixture amid 1953 and 1957. There were added releases by the abounding combo, as able-bodied as alone associates abetment added artists on a cardinal of Excello releases that appeared through 1960. The accumulation bigger the sonic affection of Young’s recordings, as bass amateur McCray recalled to music biographer Daniel Cooper:

“(Ernie would) accomplish us a little bit mad sometimes,” McCray said. “Because … he wouldn’t antithesis aggregate aloof appropriate … Sometimes he would accumulate the piano bottomward abundant too low, and the bass bottomward too low, area you couldn’t hardly apprehend ‘em in the tape. But we’d go aback there and acquaint him that ‘you charge to accession this a little bit, and this up a bit’ … He’d accept to us. And, well, he was the blazon of man, aback he apparent that those assertive annal were acceptable sellers for him—the abutting time on addition recording affair or something, he’d say, ‘I’m abiding animated you all told me that.’”

 

“Shake Your Hips: The Excello Annal Story” will be arise on Nov. 20. 

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Read or Allotment this story: https://www.tennessean.com/story/entertainment/music/2018/11/16/excerpt-shake-your-hips-excello-records-story/1998056002/

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